As we know, digital behavior regularly changes over time. Here, we look at today’s digital activity by generation.
Before you begin, look at these related posts:
- Social Media Habits by Generation
- Employee Motivation by Generation
- Millennials Are Shaping Online Spending
- Millennials, Generation Z Greatly Differ
- What Generation Has the Best Future in Entrepreneurship?
A Comparison: Digital Activity by Generation
Despite some stereotype assumptions, “Baby boomers are not indifferent to the benefits of digital shopping. However, their reluctance to use smartphones for any and everything limits the digital proportion of their overall shopping. Besides their worry about digital privacy. Repeating the pattern evident in other forms of digital usage, we peg a majority (59.0%) of boomers as digital buyers. However, a smaller majority than among younger consumers.”
“In an August 2019 eMarketer poll conducted by Bizrate Insights, fewer than half of 55- to 65-year-olds said they used a mobile retail app in the past month to research a possible purchase. Smaller numbers used mobile apps to transact purchases.”
Furthermore, “digital coupons have won a following among boomers. In Q1 2019 polling by IRI, half of boomers (and six in 10 millennials) downloaded coupons from retailer and manufacturer Web sites. There’s even some willingness to do so via phone. In May 2019 polling by Fluent, 29% of 55- to 64-year-olds said they prefer to redeem coupons and rebates through their phones. Indeed, this nearly matched the 31% who preferred printouts.”