Globally, an overwhelming number of companies utilize content marketing as part of their online efforts. According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Rather than “sell” goods and services to customers, companies strive to “provide truly relevant and useful content” to both their prospects and their customers — so as to “help them solve their issues.”
Take a look at this infographic from One Productions (‘Ireland’s leading video production agency’). It includes a lot of good information on how to do better with content marketing.
