Tag Archives: One Productions

How to Do Better with Online Marketing Content

13 Jul

Globally, an overwhelming number of companies utilize content marketing as part of their online efforts. According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Rather than “sell” goods and services to customers, companies strive to “provide truly relevant and useful content” to both their prospects and their customers — so as to “help them solve their issues.”

 

Take a look at this infographic from One Productions (‘Ireland’s leading video production agency’). It includes a lot of good information on how to do better with content marketing.


 

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