In honor of its 50th anniversary, McDonald’s and Coca-Cola are teaming up for Big Mac’s special Coke can. And this is a very entertaining approach. Too bad it’s not geared for the U.S. market. 🙁
The new campaign complements some of the marketing tactics separately applied by McDonald’s and Coca-Cola. For example:
- An “Upscale” McDonald’s
- McDonald’s Honest Self-Assessment – in Public!
- McDonald’s Strong Involvement in Children’s Literacy
- How Coca-Cola Creates Stories
- Coca-Cola Will Enter Japanese Low-Alcohol Market
- A Clever Ad: Coke and Recycling
Big Mac’s Special Coke Can
In 1968, McDonald’s introduced the Big Mac. So, here’s a billboard marking that event, from McDonald’s UK.
“The brand is celebrating in Latin America with Coca-Cola and a modern take on the McDonald’s classic. The Big Mac turned 50 last month. And the fast-food chain is celebrating by teaming up with another icon – Coca-Cola. Brazilian agency DPZ&T is marketing the anniversary by turning the McDonald’s staple into a limited-edition Coca-Cola can.’We have done something unprecedented, a mashup of two great icons,” says Rafael Urenha of DPZ&T,’ Adweek reported. ‘It’s such a special tribute that only Big Mac could receive: a Coca-Cola can specially made for it.'”
Take a look at a YouTube video for this campaign. It’s in English for a Latin American audience.