McKinsey & Company regularly publishes reports about doing business in China. Click here to visit its McKinsey China Web site.
McKinsey firm has just produced a new report on …
Read moreUniversum’s 2015 Top Employer Rankings: Part 2 — Global Students
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Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. …
Read moreInventive “Foreign” Brand Names for Chinese Firms
Evans on Marketing Distribution, Global Marketing, Marketing Communications, Product Management brand, China, customer expectations, planning, trends 2
Many domestic Chinese companies want to project a more foreign (exotic) image. So, they have created brands that are not perceived as Chinese.
As reported by Dan Levin for the …
Read moreBe Better Prepared for Chinese Media
Evans on Marketing Global Marketing, Marketing Communications, Trends censorship, China, global, media, news, opportunity, planning, promotion, public relations, self branding, tips, trust
Are you doing business in China? Do you understand the special dimensions of utilizing Chinese media?
Glenn Leibowitz of McKinsey & Company offers us 10 tips for dealing with Chinese …
Read moreL’Oréal Ups Its Product Mix in China
Evans on Marketing Global Marketing, Product Management business model, China, competition, customer expectations, customer satisfaction, innovation, L'Oréal, opportunity, planning, success, trends 18