As the largest North American sporting event, the Super Bowl of football has also become the Super Bowl of advertising. And companies are always looking for creative ways to stand out in the crowd. Fox TV is certainly thrilled about SB XLVIII, since it has booked nearly $300 million in advertising.
This year, there are even teaser ads for ads coming on Super Bowl Sunday — sort of like trailers for movies, but a lot shorter.
One of the early entrants is Bud Light with its “Whatever Is Coming” campaign. Here are two Bud Light teaser clips, the first starring Arnold Schwarzenegger, formerly California’s “Governator” (a play on his role in the Terminator movies).