Generating Better Customer Satisfaction and Loyalty

Companies don’t always get it with regard to customer expectations, customer satisfaction, and customer loyalty.

Look at this infographic to see how they can do better.
 

Read more

Is Axe Going Too Far in Its Ads (Wink! Wink!)?

Unilever’s Axe brand, which is targeted toward young adults, frequently pushes the envelope with its advertising. This is once again evident in a new campaign aimed at college students.

As

Read more

Are You Really in Control of Your Privacy Settings Online?

When you select a privacy option, it is expected that your selection be honored. But, is it? It may depend on your browser settings.

In a story for the New

Read more