TIAA-CREF, the full-service investment firm that manages nearly $835 billion in assets, recently produced a series of short videos about the year ahead (2016) featuring its Chief Economist Tim Hopper. …
Read moreWhere Is Wearable Technology Headed in 2016?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing 2016, analytics, CIO.com, customer expectations, customer satisfaction, experiential marketing, forecast, James A. Martin, opportunity, technology, trends, wearables 5
Over the last couple of years, there has been a flood of wearable technology — from smart watches to pure activity trackers such as Fitbit. So, what’s likely to happen …
Read moreBest Wishes for the New Year!
Evans on Marketing wishes you and yours a happy 2016. We hope you are healthy, happy, safe, and productive in 2016.
Please Note: We’re up to almost 1,300 posts in …
Read moreIs Advertising on the Super Bowl a Touchdown?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends 2016, advertising, commercial, cost, experiential marketing, opportunity, planning, social media, Super Bowl, trends, video, YouTube 1
As the NFL’s 2015 regular season winds down this weekend, some marketers are busily planning their ads for “Super Bowl Sunday,” which will be on February 7, 2016 in Santa …
Read moreeMarketer: Most and Least Likely Trends for 2016
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eMarketer recently posted two different predictions about 2016: the trends most likely to occur and the trends least likely to occur. They are a pretty interesting combination!
Most Likely …
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