Apple has had a lot of good news lately, including its position as the most valuable company in the world.
Nonetheless, Erik Roberts, writing for CBS MarketWatch, says: “Even though …
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Read moreBetter Analytics from IBM
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Check out this YouTube to see how IBM enables companies to enhance their information capabilities and derive better insights through state-of-the-art analytics.
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Read moreThe Value of Mobile Shopping Apps
For people who love their mobile phones, what could be better than apps that make shopping easier and more fun — while pointing out discounts?
As Greg Bensinger writes for …
Read moreIs Your Social Media Data Misinforming Your Marketing Strategy?
Nielsen’s Johann Dudley asks a very important question in the title above. A lot of firms that use social media really do not properly understand or apply the right metrics …
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