The Shifting Consumer Electronics Marketplace

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , ,

 
For technology-based products, the product life cycle — from birth to decline — tends to be finite. Indeed, industry trends often affect individual companies. For further insights, we examine …

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Marketing Strategy Preparedness 2021

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Although we are in mid-March, marketing strategy preparedness 2021 remains essential. Therefore, we look at various factors involved with readiness.

To begin, we suggest reading these recent posts:

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Designing and Pricing Luxury Watches

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Pricing, Product Management, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , ,

Despite the pandemic, some luxury items continue to do quite well. Which we illustrated in yesterday’s discussion of a $69 million crypto art sale. Now, we turn to the more …

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Global Brand Value Report 2021

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Annually, we report on the most valuable brands in the world. Until this post, we relied on BrandZ as our source. But today, we present highlights of the g…

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2021 Tips for Supply Chain Management

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Last year, we wrote that “during the COVID-19 crisis, the availability of certain products has been limited. With deliveries cancelled by sellers; and sometimes delayed. Even Amazon experienced problems. In …

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