Annually, we report on the most valuable brands in the world. Until this post, we relied on BrandZ as our source. But today, we present highlights of the global brand value report 2021 by Brand Finance. It contains a lot of good information.
From Brand Finance: Global Brand Value Report 2021
According to its Web site, Brand Finance is the “world’s leading independent brand valuation and strategy consultancy.” With a presence in more than twenty countries.
Here are highlights from the Brand Finance Global 500 2021 report. Note: Without any required login, you may download a free 61-page executive summary.
As David Haigh, CEO of Brand Finance, notes:
By valuing brands, we provide a mutually intelligible language for marketing and finance teams. Marketers then may communicate the significance of what they do. And boards may use the information to chart a course that maximizes profits. Without knowing the precise, financial value of an asset, how will you know when you maximize your returns?
If you intend to license a brand, how will you know you are getting a fair price? If you intend to sell, how will you know what the right time is? How will you decide which brands to discontinue, whether to rebrand, and how to arrange your brand architecture? Brand Finance has conducted thousands of brand and branded business valuations to help answer these questions.
Our research reveals the compelling link between strong brands and stock market performance. We found that investing in highly-branded companies would lead to a return almost double that of the average for the S&P 500 as a whole. Acknowledging and managing a company’s intangible assets taps into the hidden value that lies within it. This report represents a first step to understanding more about brands, how to value them, and how to use that information to benefit the business.
Below are the top 25 global brands in the 2021 Brand Finance study.
Next, review some of the charts about the global 500 appearing in the 2021 Brand Finance report.
