2021 Marketing Superstars of Sustainability

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , ,

 
As previously noted, we have covered numerous aspects of sustainability in various posts. Today, we conclude our two-part series on sustainability circa 2021. Yesterday, we examined seventeen sustainable development …

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What Customer Centric SHOULD Really Mean

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends , , , , , ,

 
Despite marketing’s common wisdom, the customer is not always right. With that in mind, let us examine what customer centric SHOULD really mean.

 

They Are Not Always Right:

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The Road Ahead for Electric Cars

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What will be the road ahead for electric cars? In recent years, we have written several posts about electric cars. Now, we see a greater effort from major automakers …

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NFL Video Rights Stream Ahead

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , , , , 1

 
In 2020, the TV viewing audience for National Football League games dropped across the board. As a result, for its forthcoming televised contracts? (a) The rights fees will drop. …

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