Best 2018 Posts — Part One

Today, we note OUR personal favorites from Evans on Marketing.

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Expected Halloween 2018 Spending

As we reported last year, “Halloween Spending Is Big Business.” Here, we examine expected Halloween 2018 spending. How much are people spending? And on what? Will 2018 Halloween sales exceed those in 2018? Given the state of the economy, we would certainly expect that. What Is the Level of Expected Halloween 2018 Spending? Halloween is […]

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