Hofstra Marketing: Exciting Times Ahead

The The Hofstra University Zarb School of Business at Hofstra University will be opening its new state-of-the-art building in fall 2018. The School’s Department of Marketing and International Business is

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Revitalizing Toyota Camry’s Image

The Toyota Camry has been the best-selling non-pickup truck brand in the United States for several years. Nonetheless, the brand’s image has been been rather “vanilla.” It’s trying now to

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As We Celebrate 10 Years of the iPhone, What Can We Learn from Apple?

Last month, we discussed that Apple — the world’s most valuable company — is once again rolling (after a grief hiccup). Soon, the company will begin selling the 10-year anniversary

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