Hofstra Marketing: Exciting Times Ahead

The The Hofstra University Zarb School of Business at Hofstra University will be opening its new state-of-the-art building in fall 2018. The School’s Department of Marketing and International Business is especially excited. This short YouTube video featuring two department professors shows why. 🙂  

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Revitalizing Toyota Camry’s Image

The Toyota Camry has been the best-selling non-pickup truck brand in the United States for several years. Nonetheless, the brand’s image has been been rather “vanilla.” It’s trying now to change that. As Edmunds reported: “Toyota pulled the wraps off the all-new 2018 Toyota Camry at the 2017 Detroit Auto Show. Though sedan sales have […]

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Careers in Business 2017: Now on YouTube

Earlier this year, we published a PowerPoint slideshow “2017 Edition of Careers in Business.” Now we have produced a YouTube version of this slideshow — which is easier to view; and it is complete with music. 🙂 PLEASE take a look at this video — in full-screen mode!      

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As We Celebrate 10 Years of the iPhone, What Can We Learn from Apple?

Last month, we discussed that Apple — the world’s most valuable company — is once again rolling (after a grief hiccup). Soon, the company will begin selling the 10-year anniversary models of the iPhone. Today is announcement day for the new iPhone! [Please be sure to read both parts of this post and look at […]

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Reflecting on the 16th Anniversary of 9/11

It has now been 16 years since one of the worst days in American history — a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect. Each year on this date, the 9/11 Memorial & Museum has a “Tribute in Light”. This is “a commemorative public […]

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Is It OK to Share SVOD Passwords?

Do YOU share passwords for subscription video-on-demand (SVOD) services? Is it ethical to do so? This practice does cost the subscription providers worldwide several billions of dollars in lost revenues. As eMarketer notes: “Password sharing for subscription video-on-demand (SVOD) services might be more common than you think. According to an August 2017 study from Morning […]

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Post-Purchase Communication Is a BIG DEAL

Post-purchase communication is a key to continued customer patronage as well as to long-term brand loyalty. Poor follow-up can be quite detrimental to customer relationships. So, how can we do better? Alexandra Sheehan, writing for Shopify, offers several observations and tips to enhance post-purchase communication: “Post-purchase communication is an essential facet of any marketing and […]

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Brand Complaints and Social Media

What happens when consumers complain on social media? According to eMarketer: “Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair treatment from brands and be more critical of them in general. The study, which surveyed […]

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Facebook and Google: Stronger Rules for Online Advertisers

In response to some complaints about online ads, both Facebook and Google have been working on expanded rules for advertisers to follow. FACEBOOK As described by Working Media Group: “Facebook continues to crack down on the shady side of its social network. Last month, Facebook announced that it has started fighting back against advertisers and […]

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Happy Labor Day

In the United States, Labor Day has been celebrated since 1882 — yes, for 135 years. In honor of Labor Day 2017, we offer this fun post with lots of interesting facts and trivia. 🙂   [Note: The source of each image is noted in the image; and clicking on the image shows a larger […]

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