Do YOU share passwords for subscription video-on-demand (SVOD) services? Is it ethical to do so? This practice does cost the subscription providers worldwide several billions of dollars in lost revenues.…
Read morePost-Purchase Communication Is a BIG DEAL
Post-purchase communication is a key to continued customer patronage as well as to long-term brand loyalty. Poor follow-up can be quite detrimental to customer relationships. So, how can we do …
Read moreBrand Complaints and Social Media
What happens when consumers complain on social media?
“Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media …
Read moreFacebook and Google: Stronger Rules for Online Advertisers
In response to some complaints about online ads, both Facebook and Google have been working on expanded rules for advertisers to follow.
As described by Working Media Group:
“Facebook …
Read moreHappy Labor Day
Evans on Marketing Careers, Marketing Communications, Trends 2017, experiential marketing, fun facts, infographics, Labor Day, trends 1
In the United States, Labor Day has been celebrated since 1882 — yes, for 135 years. In honor of Labor Day 2017, we offer this fun post with lots of …
Read more