As we know, most adults participate in some form of social media. But marketers want to know the current demographics of the users of various social media platforms.
Read moreConsumer Trust: Interesting Research Findings
Consumer trust is important if companies and industries are to succeed, certainly in the long run. For example, see “Are You Vigilant in Protecting Your Reputation?”, “Don’ts for Businesses Using …
Read moreHysterical [to Us] Spoofs of Chevy Ads
For the last couple of years, Chevy has run a number of TV commercials that feature its success in winning numerous J.D. Power customer satisfaction awards and that highlight the …
Read moreAmazing But True: Netflix More Popular Than DVR
Evans on Marketing Consumers and Their Behavior, Distribution, Product Management, Social and Digital Media competition, DVR, Leichtman Research, Netflix, Statista 5
For years, cable and satellite TV service providers have used the DVR as a major competitive advantage. But, today, streaming services are changing the playing field. To the dismay of …
Read moreA Salute to State Farm for Promoting Community Service
For decades, State Farm Insurance has used the slogan, “Like a good neighbor, State Farm is there.” It’s community involvement is highlighted by the tag line, “Good neighbors always lend …
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