Be Careful in Making Promises to Customers

In the current highly competitive global marketplace, marketers face a difficult balancing act. On the one, they must promote their goods or services as superior to other firms’ offerings. On the other hand, if customers become unhappy because they buy something that does not meet their expectations, they may be lost to the overpromising firm […]

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Looking for Marketing Salary Information?

We’ve talked before about salary information sites such as PayScale. Today, we’re highlighting another valuable salary guide — Good Calculators. At  the salary calculator section of the site, you can learn salaries by state, occupation, and career, and all occupations by region. Here are several marketing career salary examples from Good Calculators. [PLEASE NOTE: In […]

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