As we know, most adults participate in some form of social media. But marketers want to know the current demographics of the users of various social media platforms.
Sprout Social has uncovered data on a number of social media platforms and published the terrific infographic shown below:
“In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has its own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists. But how do you reach this group without understanding the demographics of social media across networks? That’s why we’re here to help you dive right into the latest data.”
These platforms are covered by Sprout Social in the infographic: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Messaging Apps, Auto-Delete Apps, Anonymous Apps, and All Social Media Demographics. For more in-depth information than shown in the infographic, click this link.
I find this data particularly interesting, however, I would like to see further studies done on how (generally) companies are using this data. There are so many ways that it can be applicable for these companies, for instance– advertising, building/growth, and creating strategy.
I also think there are certain businesses that are using this data more successfully than others–particularly in the startup level.