However millennials are defined with regard to age, they now represent the largest population group in the United States — which makes millennials a very attractive target for business.
Read moreSSI: Generational Differences More Insightful Than Cultural Ones
As marketers, we are always looking at better ways to understand our customers and potential customers. We spend a lot of time studying consumer lifestyles and cultures.
With the preceding …
Read moreYoung Adults Shopping at Wal-Mart
Millennials Move Over (a Little): Gen Z Coming of Age
As Wikipedia reports: “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth …
Read moreWhat Would YOU Do If You Won $100,000?
Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like …
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