Millennials Move Over (a Little): Gen Z Coming of Age

As Wikipedia reports: “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s or from the mid 2000s to the present day.” According to JWT Intelligence: “After years […]

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What Would YOU Do If You Won $100,000?

Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like to know if answers to this question differ by age group. According to recent research by Harris Interactive, as reported by eMarketer: “2014 polling by […]

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The Growing Importance of Generation Z

Our marketing dictionary keeps growing — in this case, we’re talking about consumer typologies. Among them are the Greatest Generation (born 1925-1945), Baby Boomers (born 1946-1964), Baby Busters (born 1965-1975), MTV Generation (1975-1985), Generation X (encompassing Baby Busters and MTV Generation), Generation Y — also known as Millennials (1985-1995), and Generation Z (born 1995-2007). Now, […]

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Career Happiness: A British Perspective

How would YOU answer these questions raised by City & Guilds?  “What makes young people happy in the workplace? How do they see themselves progressing in their roles in the future? And who or what inspired them about their careers? Our infographic has the answers.”    

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Millennials in the Digital Era

In the United States, Millennials (those born between 1981 and 2000) are more digitally active than Generation Xers (born between 1965 and 1980) and Baby Boomers (born between 1946 and 1964). Click the eMarketer chart below to see how digital use differs for the three different consumer segments.    

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