Suggestions for Better Brainstorming

 
For most firms, a high level of creativity serves as a key asset. The challenge: How to become more creative. With that in mind, we turn to suggestions for

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The Power of Google Leads to an Antitrust Case

 
Last week, the U.S. Justice Department filed an antitrust suit against Google. Certainly, Google is one of the most important firms in people’s and companies’ daily lives. Yet,

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Is the New iPhone 12 Worth the Hype?

 
Last Tuesday, Apple announced the introduction of the new iPhone 12. Despite Apple’s marketing prowess and huge  customer base, some critics are asking? Is the new iPhone 12 worth

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A Marketing Reset Framework

In July, we wrote about planning for the “new normal.” For this post, we discuss a marketing reset framework. And highlight an excellent Gartner video.

With the new normal post,

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