For most firms, a high level of creativity serves as a key asset. The challenge: How to become more creative. With that in mind, we turn to suggestions for …
The Power of Google Leads to an Antitrust Case
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Technology and Marketing antitrust, BI, Department of Justice, Google, NYT Times, Sherman Act, video, WSJ 1
Last week, the U.S. Justice Department filed an antitrust suit against Google. Certainly, Google is one of the most important firms in people’s and companies’ daily lives. Yet, …
Is the New iPhone 12 Worth the Hype?
Last Tuesday, Apple announced the introduction of the new iPhone 12. Despite Apple’s marketing prowess and huge customer base, some critics are asking? Is the new iPhone 12 worth …
In Honor of Ruth Bader Ginsburg
Evans on Marketing Health, Marketing Communications, Social and Digital Media inspiration, quotes, RBG, Ruth Bader Ginsburg, tributes, video
Today’s post is in honor of Ruth Bader Ginsburg. For those of us suffering with pancreatic cancer — or surviving it, there is no greater hero than RBG. Or …
A Marketing Reset Framework
In July, we wrote about planning for the “new normal.” For this post, we discuss a marketing reset framework. And highlight an excellent Gartner video.
With the new normal post, …
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