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Logistics of COVID-19 Vaccines

December 14, 2020 Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Health, Technology and Marketing business model, COVID-19, infographic, logistics, planning, supply chain, trust, vaccine, video

Over the years, we have written about the value of logistics in the supply chain. As well as the resultant opportunities and challenges. But, we now face probably the …

Firms That Practice Socially-Responsible Packaging

January 14, 2021 Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Trends Inbound Logistics, infographic, McKinsey, packaging, reusable food packaging

Just last month, we wrote about “Brands That Cause the Most Plastic Pollution.” However, many firms practice socially-responsible packaging. We also need to recognize them.

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The Transformation of Logistics

May 17, 2017 Evans on Marketing Business-to-Business, Distribution, Online Marketing, Trends infographic, innovation, logistics, trends 1

Logistics is a key factor in determining a company’s success, since it impacts on delivery times, inventory levels, sales levels, and customer satisfaction. As a definition, logistics encompasses the activities …

Last Mile Delivery

October 3, 2018 Evans on Marketing Distribution, Global Marketing, Technology and Marketing customer expectations, customer satisfaction, delivery, Go People, last mile, logistics 7

As we have noted, delivery systems become more complicated every day. For example, see Next-Day Delivery and Same-Day Delivery. In fact, firms must decide on delivery times, carriers, shipping …

What’s Ahead for Retailers in 2021

February 22, 2021 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Trends 2021 retail forecast, business model, COVID-19, infographic, NRF, Retail Dive, RetailMeNot, Tinuiti

COVID-19 has had a devastating effect on a wide range of industries. Physical retailers have been especially hard hit. Many will not reach their prior revenues for quite a …

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