Best 2018 Posts — Part Two

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  In 2018, Evans on Marketing blogged nearly 220 times. As we welcome the New Year, let’s look back at our best 2018 posts. Yesterday, we noted our personal favorites. Now, we present the best 2018 posts — part two as reflected in YOUR viewership. Like yesterday’s list, below are a wide range of topics. With […]

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Best 2018 Posts — Part One

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , 1

Today, we note OUR personal favorites from Evans on Marketing.

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Know If a Sale Is Really a Sale

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Sadly, many firms seek to deceive us about the true price of items. In response, shoppers must be prepared.

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Land O’Lakes Breaking Stereotypes

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As we each seek to carve out our place in the world, we sometimes must fight stereotypes. For that reason, our self-branding efforts are crucial. [See, for example, Write YOUR Own Unique Personal Brand Story, Best and Worst Workplaces for Women Executives, and Social Media Stereotypes: Ouch!]. Today, we look at Land O’Lakes breaking stereotypes. […]

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Jeff Weiner Says Compassion Matters

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According to Gallup’s most recent annual study, consumers view many professions as unethical. Without proper ethics, can a firm or person be seen as compassionate? And LinkedIn’s Jeff Weiner says compassion matters. Before turning to Weiner, consider these posts on ethics: Purpose-Driven Brands’ Marketing Lessons The Impact of Company Ethics on Consumer Behavior Ethical Selling: […]

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How Many Job Interviews Should Companies Conduct?

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As we know, the job search tends to be stressful. And that especially applies to the interview stage of the process. In some cases, firms conduct numerous interviews with their best candidates. We realize that job candidates get frustrated by this. But are even firms well served by that approach? Today, we address this question. […]

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