Tag Archives: free resources

Useful Free TrendWatching Resources

9 Feb

On a regular basis, many of of us anticipate and stay current with the latest trends. And predictions for future trends. As we reported before, TrendWatching represents one valuable source in this area. Thus, today’s post considers useful free TrendWatching resources.

During just this past year, these posts highlighted the importance of studying trends:

 

Background: Useful Free TrendWatching Resources

According to its Web site, TrendWatching describes itself as follows:

“Established in 2002, we have hubs in London, Singapore, New York, Amsterdam, São Paulo, and Lagos. And we help forward-thinking business professionals in 180+ countries understand the new consumer. As a result, they can unlock compelling, profitable innovation opportunities.”

In monitoring trends, the firm uses 2,000+trend spotters and in-house experts across 55 countries. Why? Take a look at this chart. To see a larger version, click on the image.

Useful Free Trendwatching Resources

And click here to access a “3 minute overview” of TrendWatching.

 

Links to Useful Free TrendWatching Resources

Besides to its paid clients, TrendWatching offers a number of FREE resources. And here we cite just some of them:

  • At this page, TrendWatching summarizes its free resources.
  • As an ongoing resource, TrendWatching publishes “TrendWatching Quarterly: the definitive viewpoint on consumerism’s most pressing issues.” For the free signup, click here. [You can also opt to receive “Innovation of the Day .”]
  • Now, click the images to see examples of trends around the globe. To illustrate, featured below are articles on these areas. Overall trends. And trends in Africa. And trends in Asia. In addition, Latin trends. Also, read the stories on brands, the customer experience, truthful consumerism.

These are just a selection of the free resources from TrendWatching. Do not be a copy cat or laggard. Be a trendsetter. And awareness is the key to good strategies.
 

Overall Trends

Useful Free TrendWatching Resources -- Overview
 

Trends in Africa

Useful Free TrendWatching Resources -- Africa
 

Trends in Asia

Useful Free TrendWatching Resources -- Asia
 

Latin Trends

Useful Free TrendWatching Resources -- Latin

 

Brands

Useful Free TrendWatching Resources -- Brands
 

Customer Experience

Useful Free TrendWatching Resources -- Customer Experience
 

Truthful Consumerism

Useful Free TrendWatching Resources -- Truthful Consumerism
 

Small Business Promotion: Free Resources

1 Nov

Big firms may spend a lot of money to promote their businesses. And they may use all types of offline and online media. But what about about small firms? Many don’t even use free information. They don’t read posts such as these. Marketing Tips for Small BusinessesFREE Marketing Planning Tools!  Today we look at small business promotion: free resources.
 

Small Business Promotion: Free Resources

According to Webbiy, a Web site creator:

“Starting a business is very daunting. It becomes tougher when a firm works on a shoestring budget. Furthermore, promoting a firm among other established companies can be expensive. But it is possible even on a tight budget.”

 “Before the Internet, small and mid-sized businesses had few ways to promote their goods or services. Banner ads and fliers can be expensive. To get the best return on investment,  here are ways to promote your firm without spending a fortune.”

  1. Online Business Directories — “They allow users to search businesses in any niche. These sites are good places to start in launching an online presence. These sites have a wide range of audiences who are also potential customers for your business.”
  2. Local listing services — “Many small firms overlook this option even though it is free. And it an easy way to find customers searching in your area. Google Places makes it simple to locate your business on Google searches. Besides, Google Places shows your exact location mobile-friendly map. Yahoo Local and Bing Places for Business are also free to register.”
  3. Social Media  — ” The world is using these social media sites. So make sure you create your business profiles and pages on them. Set up a personal and company profile on LinkedIn. Post offers on your Facebook page. And have a direct channel on Twitter.”
  4. Content Promotion Sites — “Submit articles on topics your customers are interested in. This includes sites like Ezinearticles, HubPages, and Articlesbase. They let you add backlinks to your Web site to give you traffic.”
  5. Press Release Web Sites — “Always shoot off a press release and submit it to popular sites like PRLog and Free Press Release every time you do something newsworthy. There are many other sites where you can make an impact like Open PR and 24-7 PressRelease.”
  6. Blog — “Blogs are a perfect way to connect with customers directly and get your name out there. The key to successful blogging is updating as often as you can.”
  7. Online Communities — “Every niche has an online community. Join it and contribute actively. These communities are also free places to promote your business. They let you add links to your signature or mention firm when the need arises.”

 
Click the image to read more.


 

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