As consumers, we are becoming more demanding of our brands. We often don’t to trade features or quality for a low price. We want it all — including a greater …Read more
Brand Sacrifice? Yes. Consumer Sacrifice? Not Really.
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media bad behavior, customer expectations, customer satisfaction, CVS, ethics, good manners, Intel, opportunity, sacrifice, Subway, Tesco, trends, Trendwatching, trust 1