Have you ever developed a social media marketing strategy? Many companies say yes. But, in fact, some of them are on social media. But they don’t necessarily have clear goals and/or a well-designed plan. So, let’s cover building social media marketing strategies. If you don’t have a good social media marketing strategy, the tips below will be a big help.
Background on Building Social Media Marketing Strategies
Last year, we presented two posts on how to utilize social media checklists. Such checklists help us to think about social media marketing a systematic way.
- Social Media Checklists: Part 1. In this post, the focus is on the activities necessary to best use social media.
- Social Media Checklists: Part 2. This post starts with general tips about using social media. It then gives specific tips relating to several social media platforms.
Tips for Building Social Media Marketing Strategies
The company Tenfold provides CRM (customer relationship management) solutions. In addition, it writes about social media marketing strategies.
“As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from all corners of the globe, that doesn’t mean it’s easy to connect with those people; it’s an important difference that many fail to grasp.”
The following infographic provides four tips about Building Social Media Marketing Strategies. The content and images in the infographic are from Tenfold. The infographic was adapted and prepared by Evans on Marketing. Click the image for a larger version.
Thanks to Tenfold for allowing us to use the content and images.