In-Store Use of Smartphones by Today's Shoppers

As we know, many of us may be virtually tethered to our smartphones. From the time we wake up. Until the time we go to sleep. Therefore, it’s no surprise to see a huge increase for in-store use of smartphones.

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How Shoppers Apply the In-Store Use of Smartphones

As Lucy Koch reports for eMarketer:

“The gap between online and offline shopping continues to close as more customers engage with their mobile devices in-store. Some shoppers choose to engage this way rather than with personal interaction. But that doesn’t mean retailers should give up entirely on educating their store associates. According to a March 2019 RetailMeNot study, Internet users looking for more information in-store often skip approaching retail associates. Why? They go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.”

Look at the following eMarketer chart to see the types of information Internet users want instead of speaking with a store associate. They choose to use their smartphones.