As we know, many of us may be virtually tethered to our smartphones. From the time we wake up. Until the time we go to sleep. Therefore, it’s no surprise to see a huge increase for in-store use of smartphones.
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How Shoppers Apply the In-Store Use of Smartphones
As Lucy Koch reports for eMarketer:
To encourage more shoppers to interact with store associates, many retailers are going digital in-store. See below.