We have written many times about consumer shopping behavior. Today, we focus on understanding the psychology of consumer spending.
To encourage more shopping — at any time of year, promotional activities can be lucrative. With that in mind, we look at couponing practices.
For other insights into promotion, read …Read more
We need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making.
These posts look at an aspect of …Read more
As adapted from Your Dictionary. “Psychology deals with emotional and mental processes. It encompasses many personal traits. Above all, these include how people think, feel, or behave.” Today, we examine …