Exciting New Wearables Coming!

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Product Management, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , , , 2

Are you a wearables fan? Are you thinking of buying one? Do you believe that Fitbit and Apple are the only real alternatives? Well, they are not; and there are …

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Improve Your Career Planning: A Slideshow and Two Videos

Evans on Marketing Business Analytics and Marketing Information, Careers, Good and Bad Examples of Marketing, Trends , , , , , , , , , 1

Here are three very different types of information that should aid you in career planning:

“How much …

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The Value of Market Research for Small and Medium Firms

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , , , , 27

Research is as important for small and medium-size enterprises (SMEs) as for larger firms. But the SMEs often may have less experience in gathering and analyzing information.

Consider these observations …

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