More Gamesmanship on Retail Prices — Even Online

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues , , , , , , , , , , , , , , 8

As we wrote a short time ago, companies are not always transparent or honest when they say an item is ‘on sale’ when it really is not: “Unfortunately, many …

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Tips for Small and Mid-Sized Firms

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Product Management, Technology and Marketing, Trends , , , , , , , 11

Formulating and articulating plans and tactics are as important for small and mid-sized firms as for large firms. Being thorough, systematic, and consistent are crucial to success.

As Knowledge@Wharton and …

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