More Gamesmanship on Retail Prices — Even Online

As we wrote a short time ago, companies are not always transparent or honest when they say an item is ‘on sale’ when it really is not: “Unfortunately, many retailers misuse the term ‘sale.’ And shoppers are often persuaded that a product is on sale even when it isn’t.” According to Evans and Berman’s Marketing […]

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Tips for Small and Mid-Sized Firms

Formulating and articulating plans and tactics are as important for small and mid-sized firms as for large firms. Being thorough, systematic, and consistent are crucial to success. As Knowledge@Wharton and SAP recently stated: “Whether you are a company with 10 or 100,000 employees, running a business is getting quite complicated these days. An interconnected global […]

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