Shoppers Must Know What Is Really a Sale

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Trends , , , ,

 
Last week, we presented our 2021 holiday shopping tips. Including advice about deceptive pricing. With that in mind, we look at this topic. Shoppers must know what is really …

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Cryptocurrency Is an Energy Hog

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Pricing, Product Management, Technology and Marketing , , , , ,

 
Intuitively, this does not seem possible. Cryptocurrency is an energy hog. After all it, it doesn’t make anything or seem to use scarce resources. However, we alluded to this …

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Pizza Vending Machines in Rome?

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing , , , , , , , , ,

 
Seems like we marketers will try almost anything. But, pizza vending machines in Rome? That seems iffy for two reasons. In general, we are skeptical that people will want …

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More Gamesmanship on Retail Prices — Even Online

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues , , , , , , , , , , , , , , 8

As we wrote a short time ago, companies are not always transparent or honest when they say an item is ‘on sale’ when it really is not: “Unfortunately, many …

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