In October 2017, we talked about Ikea’s introduction of pet furniture. And we looked at its clever ad campaign. As part of our Ikea discussion, we showed a YouTube …
Read moreA Look at Best Practices in Marketing
IBM recently conducted a study to determine what makes the best marketing companies stand out.
As IBM notes in the report The State of Marketing 2013, IBM’s Global Survey of …
Read moreThe Best Traits of 21st Century Leaders
Evans on Marketing Business Analytics and Marketing Information, Careers best practices, career, leadership, planning, success, tips, trends
In the past, it was believed that the best managers were in control and dispassionate. But, this has been (and will continue to) changing (change).
As Leigh Buchanan writes for …
Read moreMobile Marketing Best Practices
Evans on Marketing Online Marketing, Social and Digital Media analytics, best practices, blog, Hofstra, Michael Della Penna, mobile media, planning, social media, tips 2
Hofstra University alum and social media guru Michael Della Penna (who tweets at @mikepenna) writes widely on marketing practices. In a recent column, Della Penna identified “10 Relationship-First Mobile Marketing …
Read more