This is quite challenging: Projecting Scenarios in a COVID-19 World. We still have so much to learn with regard to health issues, social protocols, the economy, travel, and more. With that in mind, we turn to a report by Deloitte and Salesforce.
In an earlier COVID-19 post, we described the usefulness of scenario analysis and contingency planning:
Scenario analysis involves planning for the future by understanding that different marketplace outcomes may occur in response to any strategy. Thus, each possible marketplace outcome must be planned for to avoid the worst case scenario. The premise of scenario analysis is to anticipate the possibility of each of these outcomes occurring. AND have in place a pre-planned framework (contingency plan) to deal with each scenario.
Looking 3-5 Years Ahead: Projecting Scenarios in a COVID-19 World
“A world remade. Scenario thinking can help us prepare for a future no one can predict . And for which, we must clarify the potential implications of our choices. This document explores various scenarios about how the COVID-19 pandemic could accelerate or redirect social and business changes over the next three to five years. While some trends may already be in motion, others could be initiated by public and private reactions to the pandemic.
“We have chosen a three-to-five-year time frame. Because it offers a window wide enough for significant change to take place. But narrow enough for executives to take action now to build organizational resilience. As you read this document, challenge yourself to imagine how the things you were sure would happen may follow a different course. Therefore, avoid the temptation to conclude that the crisis will accelerate the changes you already expected or believed as inevitable. This document should spark many questions around implications and next steps.”
Click the image to access the full 27-page report. This is TERRIFIC and thought-provoking material.