In this post, we will look at one list of greatest all-time brand logos . Remember, this just one list. There are many others. 🙂
As we have observed before, according to the Business Dictionary, a logo is a: “recognizable and distinctive graphic design, stylized name, symbol, or other device. It identifies a firm and its brands. And it includes use on advertising, buildings, communications, products, and more. Not to be confused with a brand. Because the latter identifies a product or family of products.”
In designing a logo, what factors are key? JustCreative.com feels these 5 factors are key. Simple. And memorable. Also timeless. And versatile. And appropriate.
Adds Gabriel Shaoolian, CEO & Founder at Blue Fountain Media:
“Unfortunately, even the best logos don’t last forever. In order to stay up-to-date and timely, it’s important to consider small tweaks to make your logo current. That being said, if your logo has been successful in the past, it’s not always the best choice to do a significantly drastic shift. In redesigning your logo, avoid anything trendy because it won’t last forever. Too often, brands choose a trendy look and feel. And this can be a costly mistake.”
Also, clink the link to view “25 logo design tips from the experts.”
Greatest All-Time Brand Logos
10 Best Logos Ever.Click for their top top ten.
Here are five of the brand logos on their list. The logos appear below all of the descriptions.
FedEx: “With that sneaky little arrow nestling between the E and the X, the FedEx logo perfectly embodies what the company does – moving letters, boxes and freight from A to B. It has won over 40 design awards, and even though it was unveiled in 1994 it’s still a favorite.”
Shell: “French designer, Raymond Loewy drew the first modern Shell logo. He simplified the logo to make it more recognizable and bold at a distance. Essential when your logo is primarily placed on the side of a road with traffic going past at speed. He gave the lettering and red border of the shell itself greater impact.”
Nike: “This mark was created by Portland student Carolyn Davidson in 1971. And Nike paid $35 for the logo. In 1983, Davidson received a gold swoosh ring embedded with a diamond. AND envelope with Nike stock.”
Apple: “In 1976, Steve Jobs hired Ron Janoff to design the logo. Since then, the apple’s shape has been the same. Besides geometric tweaks for the 1998 refresh. And a move from colored stripes to a solid silhouette.”
Red Cross: “It’s a simple mark. But it conveys its message immediately. With no exact specification of red, and the only guidelines instructing that the cross should always have arms of equal length and be shown on a white background, the red cross emblem is easily displayed in places where materials to create perfect design might not be available.”