Previously, we examined the evolution of social media from 2010 to 2020. Including Twitter. Although, relatively speaking, not as popular as before, Twitter still generates a worldwide audience exceeding 350 million active people monthly. Thus, it is worthwhile to see the best of Twitter 2020.
The Finest Ten Campaigns: Best of Twitter 2020
Earlier this month, Twitter announced the top twenty campaigns on its site for the year:
If you’re reading this, chances are you’ve likely thrown your fair share of 2020 marketing plans out the window. Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges really pushed marketers creatively. Thereby, leading to some incredible work on Twitter. From epic watch parties to crucial campaign pivots, marketers brought all the feels and really got to the heart of what Twitter’s all about. That’s connecting with people. These are the 10 campaigns and brands worth remembering from a year we’ll never forget.
Here is one of the campaigns. For the full ten, click here..
Best brand speaking out and standing up. Our pick: @benandjerrys. There’s no arguing that it was a tough year filled with tough (yet necessary) conversations. And while many brands chose to avoid the spotlight, Ben & Jerry’s stepped up. Whether working to dismantle white supremacy or speaking out against the gender pay gap, the beloved ice cream company came to Twitter to take a stand. Like so many other Unilever brands, Ben & Jerry’s used their influence to do what’s right — not what’s easy. And for that, we salute them.
