A Clever Ad: Coke and Recycling

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Sports and Entertainment Marketing , , , , 1

In Great Britain, Coca-Cola has been running an entertaining and clever commercial to encourage recycling. Below are two videos: one that shows the commercial itself and another that describes the making of the ad. As reported by Alexandra Jardine for Advertising Age: “Coca-Cola Great Britain is encouraging people to think more about recycling with an […]

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