NFL Video Rights Stream Ahead

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , , , , 1

 
In 2020, the TV viewing audience for National Football League games dropped across the board. As a result, for its forthcoming televised contracts? (a) The rights fees will drop. …

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Facial Recognition Becoming More Problematic

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , 3

 
About a year-and-a-half ago, we looked at how Americans have mixed feelings about facial recognition. At that time, this software was emerging. In 2021, we see much more widespread …

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The Shifting Consumer Electronics Marketplace

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , ,

 
For technology-based products, the product life cycle — from birth to decline — tends to be finite. Indeed, industry trends often affect individual companies. For further insights, we examine …

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Marketing Strategy Preparedness 2021

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , , , , , , 1

 
Although we are in mid-March, marketing strategy preparedness 2021 remains essential. Therefore, we look at various factors involved with readiness.

To begin, we suggest reading these recent posts:

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Cryptocurrency Meets Crypto Collectibles

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Sports and Entertainment Marketing, Technology and Marketing , , , , , , 4

 
Over the years, we have written about consumers and their behavior more than 1,000 times. And our only use of “cyber” involved cyber security. So yes, for us, this …

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