As we noted last year, marketers have a constantly evolving dictionary of terms. Including click-and-collect shopping. It involves buying online and picking up at the store. Obviously, a great …
Read morePayment Apps Are More Popular Than Ever
Partly due to technological advances. And partly due to COVID-19, payment apps are more popular than ever. Earlier, we looked at the huge success of the forerunner PayPal.
The
… Read moreThe Evolving Popularity of the MBA
For several years, the U.S. MBA was a treasured degree to employers. And accordingly to students as well. Then, the degree lost some of its popularity. With some companies …
Read moreThe Ethics of Pricing by Hospitals
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing bad behavior, business model, customer expectations, hiding price information, hospitals, social responsibility, transparency, Wall Street Journal
There is more scrutiny on health-care pricing than ever before. With lots of questionable practices in the marketplace. One aspect of this issue involves the ethics of pricing by …
The Road Ahead for Electric Cars
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing business model, competition, customer expectations, electric car, experiential marketing, infographic, opportunity, planning, video, Wall Street Journal 1
What will be the road ahead for electric cars? In recent years, we have written several posts about electric cars. Now, we see a greater effort from major automakers …