As we have noted many times before, most people have privacy concerns. One of the more controversial privacy issues involves the use of facial recognition software. And its storage and use. To learn more, today, we study when people will accept facial recognition software.
Before reading below, consider these privacy posts:
- Identity Theft by State
- Digital Privacy Is Still a Big Issue
- Americans Want GDRP-Style Laws
- Becoming More Anonymous Online
A Pew Research Study: When People Will Accept Facial Recognition
According to Sarah Feldman’s observations for Statista:
“About sixty percent of U.S. adults believe that it is acceptable for law enforcement to use facial recognition to assess security threats in public spaces, according to the Pew Research Center. Facial recognition uses photos or videos to distinguish different facial features, like the eyes, noses, and mouths, of different people. And then matches those features with databases that house similar information to accurately identify people or expressions.”
“Despite a high level of acceptance for using biometric tracking tools for law enforcement, the American public remains largely skeptical of advertisers and employers adopting these tools. Over half of U.S. adults find it unacceptable for advertisers to track people’s response to ad displays using biometric technology. Similarly, about four in ten respondents do not believe that companies should be able to track employee attendance using this technology.”
See how Americans have mixed feelings about facial recognition with this Statista chart.
I understand how the likelihood of people accepting facial recognition when it comes to their jobs or advertisements goes does. I think at that point people consider it an invasion of their privacy. People are willing to allow this to happen for their safety but once it turns more into a business incentive, they are understandable more skeptical.
Facial Recognition will get a hit in the future but now . Remember the days that people were so skeptical about credit cards in the internet but now people don’t even think about it. It will take time. the concerns that people should worried are the securities. Since some companies sell data for marketing purposes. Additionally the main concern should be about identity theft, if someone gets to all the faces imagine the catastrophe it would lead. Yes people will be skeptical first but at times moves and technology advances it will become the norm.
It is interesting that people have different standards and attitudes toward the application of face recognition. I understand that people have increased awareness to protect personal data and privacy due to frequent incidents such as data breaches. People are more willing to believe in law enforcement, while they are wary of the commercial application of face recognition.
thanks for sharing
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