Despite its volatile valuation from day to day, cryptocurrency is being accepted as currency by more third parties. As a result, let us look at consumer shopping interest in cryptocurrency. …
Read moreCryptocurrency Is an Energy Hog
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Pricing, Product Management, Technology and Marketing business model, cryptocurrency, energy consumption, experiential marketing, infographic, New York Times
Intuitively, this does not seem possible. Cryptocurrency is an energy hog. After all it, it doesn’t make anything or seem to use scarce resources. However, we alluded to this …
Cryptocurrency Meets Crypto Collectibles
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Sports and Entertainment Marketing, Technology and Marketing Beeple, Christie's, crypto collectibles, cryptocurrency, infographic, NFTs, non-fungible tokens 4
Over the years, we have written about consumers and their behavior more than 1,000 times. And our only use of “cyber” involved cyber security. So yes, for us, this …