Pricing and Ethical Practices

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues, Uncategorized , , , , , , ,

Yesterday, we reviewed brand trust. Now, we examine pricing and ethical practices. In acquiring brand trust, following ethical practices becomes crucial. Consider our article from last month on the…

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Payment Apps Are More Popular Than Ever

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Online Marketing, Pricing, Technology and Marketing, Trends , , , , ,

Partly due to technological advances. And partly due to COVID-19, payment apps are more popular than ever. Earlier, we looked at the huge success of the forerunner PayPal.

 

The

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The Ethics of Pricing by Hospitals

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing , , , , , , ,

 
There is more scrutiny on health-care pricing than ever before. With lots of questionable practices in the marketplace. One aspect of this issue involves the ethics of pricing by …

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Designing and Pricing Luxury Watches

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Pricing, Product Management, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , ,

Despite the pandemic, some luxury items continue to do quite well. Which we illustrated in yesterday’s discussion of a $69 million crypto art sale. Now, we turn to the more …

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