Business-to-Business Archives

Measuring the Effectiveness of Twitter and Facebook

November 6, 2012 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Social and Digital Media, Technology and Marketing, Trends analytics, B to B, B2B, entrepreneur, experiential marketing, Facebook, infographic, InventHelp, opportunity, optimization, planning, success, trends, Twitter 2

Finally have power. Yea.

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Many firms are actively involved on Twitter and Facebook, but not adequately studying the return on investment (ROI) from their investments at the these social …

Hurricane Sandy Arrives

October 29, 2012 Evans on Marketing Business-to-Business, Trends customer expectations, economic impact, Hurricane Sandy, natural disaster, safety, tips, trust 2

Photo of closing of Trump hotel in Atlantic City. All AC hotels closed.…

Social Media Tips for B2B Firms

October 22, 2012 Evans on Marketing Business-to-Business, Marketing Communications, Social and Digital Media B to B, B2B, Multichannel Merchant, opportunity, social media, tips 3

As Erin Lynch and Tim Parry report for Multichannel Merchant: “According to MCM Outlook 2012-13, B2B merchants have not adopted social media at the same pace as its …

Web Site Usability and B-to-B

September 20, 2012 Evans on Marketing Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Online Marketing analytics, B to B, B2B, customer expectations, opportunity, optimization, Web, web design 2

B-to-B Web site visibility and analytics have not received the same attention as with B-to-C sites. However, it is equally important.

As Richard H. Levey writes for Multichannel Merchant: …

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Category: <span>Business-to-Business</span>

Finally have power. Yea.