How B2B Customers Behave on Social Media

18 Oct

Here is an interesting infographic on social media use by B2B companies from eCreative.


6 Responses to “How B2B Customers Behave on Social Media”

  1. davidguotar October 18, 2012 at 2:17 pm #

    I have always thought that LinkedIn is a more popular social media channel for B2B marketers, considering it is more business related and there are special interest groups. I struggled with a FB B2B strategy in a consulting project. Any good ideas professor?

    • Evans on Marketing October 18, 2012 at 3:10 pm #

      What was your goal and how did you try toi acieve it?

      • davidguotar October 18, 2012 at 3:19 pm #

        The goal was to expand a company’s market share and reach out to clients in other states. (from mostly Long Island to NJ). I made some suggestions about building a client list and generate new leads with LinkedIn, but wasn’t so sure about the best strategy on Facebook.

  2. Jesse Pu October 18, 2012 at 4:00 pm #

    Those are very interesting figures that we could use during an interview related to social media marketing. They also stand as the reason small/local companies start building their website on FB and promoting their products via tweeter.

    • Evans on Marketing October 18, 2012 at 5:52 pm #

      Yws. We also need to remember how important B2B is, not just B2C.

  3. Traci October 19, 2012 at 12:43 pm #

    Extremely interesting how social media has taken off. I would think that Twitter has more interaction b2b as well as with the consumer, even though Facebook has twice as many users.

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