According to Walker Information: In B-to-B companies, the thinking around growth is focused on acquiring new business, overlooking that there is much to be gained from seeking out operational…
Read moreSmall and Medium-Size Businesses Struggling with Social Media
According to a report by eMarketer, social media activities differ dramatically by the size of the firm. This is yet another competitive advantage for big firms: “Many larger companies and …
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Read moreBusiness Travelers Interested in Mobile Services From Hotels
Evans on Marketing Business-to-Business, Technology and Marketing, Trends B to B, B2B, mobile media, travel
Business travelers are quite interested in improving their hotel experience through greater availability of mobile media tools from the hotels.
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