Trends to Watch for in 2013

JWT has just released its “100 Things to Watch in 2013” report.

Click the image to access the slideshow — lots of interesting stuff here!

 …

Read more

Rules of the Road: Social Media and B2B Marketing

Through a post at Multichannel Merchant, Worldwide Partners, Inc. agencies Godfrey, Mintz & Hoke and Traction Creative present 10 rules for better social media use in business-to-business marketing.

Click

Read more

How B2B Firms Can Be More Like B2C Firms

In the video clip below, Paul Dunay, vice-president of global marketing at Maxymizer, shares five ways that business-to-business marketers need to be more like business-to-consumer marketers in this interview

Read more