An E-Commerce Analytics Handbook

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Online Marketing, Social and Digital Media, Technology and Marketing, Trends , , , , , , 3

 
Analytics enable us to measure how closely we come to reaching our goals across various factors. For example, earlier this year, we reviewed Competitive Analytics for Social Media and…

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What Customer Centric SHOULD Really Mean

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends , , , , , ,

 
Despite marketing’s common wisdom, the customer is not always right. With that in mind, let us examine what customer centric SHOULD really mean.

 

They Are Not Always Right:

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Payment Apps Are More Popular Than Ever

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Online Marketing, Pricing, Technology and Marketing, Trends , , , , ,

Partly due to technological advances. And partly due to COVID-19, payment apps are more popular than ever. Earlier, we looked at the huge success of the forerunner PayPal.

 

The

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The Evolving Popularity of the MBA

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 For several years, the U.S. MBA was a treasured degree to employers. And accordingly to students as well. Then, the degree lost some of its popularity. With some companies …

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