In this post, we look at competitive analytics for social media. Our last article featuring Social Insider content was very popular. Promote Brands with LinkedIn Stories. In addition, take a look at Data Generated Online in 2020.

 

Ten Steps for Competitive Analytics for Social Media

Social Insider provides excellent information on competitive analytics. Including 10 steps to complete. As Teodora Lozan reports:

Competitive analysis offers a way to spy on your competitors’ activity and results. In order to understand what their strengths are and how you stack up. With the help of analytics tools, you’ll get data on competitor organic posts, ads, or stories. With competitor analysis, marketers gain the opportunity to not only look outwards, to understand the competition’s strong suits. But also inwards, towards your own brand.

Through the analysis of competitor social strategies, you can find out more insights on your common audiences. While understanding what performance metrics you need to improve. It will answer some of these main questions:

    • Is my social media effort good enough?
    • Am I better than my competitors on social media?
    • Could I be getting better results?
    • Have I identified all of my potential audiences?
    • What else could I be doing?

So it all sounds great in theory, and you already have your analysis tools in hand. But where do you start? Don’t worry, we’ve got you covered. We’ve made a short to-do list to guide you along the way. All you need to do is follow these 10 steps and tick them off as your analysis advances.

To learn each step, click on the links:

Competitive Analytics for Social Media

 

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