As we noted over the years, we marketers have a constantly evolving dictionary of terms. Last year, we introduced this term: “buy online, pick up in-store” (BOPUS). Yet, we now call it click and collect. Same concept, different terminology. 🙂
Below, take a look at the recent research on this topic. And know the popularity of collect and collect. Whatever the name.
Come and Get It — We Now Call It Click and Collect
“Even among consumers who haven’t tried it yet, click and collect is rapidly growing in popularity, Nearly nine in 10 US internet users said they were interested in picking up their online order at the register. According to an October 2019 survey from the National Retail Federation (NRF) conducted by Toluna Analytics. Also, it was the most popular choice among respondents who had tried the service. Followed by curbside pickup.”
“Indeed, fewer respondents tried methods like trunk delivery. Or using a locker code. But there was a lot of interest. Nearly three-quarters (74%) had interest in getting their orders delivered to the trunks of their cars. Likewise,slightly fewer (63%) wanted to try using a locker.”
“Overall, most click-and-collect activity happens with big-box retailers. Including Walmart, Target, Best Buy, and Kohl’s. To accommodate this, they all have advanced click-and-collect operations. In fact, the share of online sales coming from click-and-collect orders at the top 10 multichannel retailers rose from 19.1% in Q4 2017 to 22.5% in Q3 2019. Rer data from Rakuten Intelligence.”